Businesses must get a Commercial Sung Advertising Jingle!
Anchoring is a term used in psychology and often a pop-term for a fixed reminder of a feeling, thought or experience. So for business, a Commercial Advertising Sung Jingle is one of the best ways to ‘anchor’ an audience to a brand, event or experience. Songs and...
Ways to use Social Media for your Radio Station
Social Media is a free, fast, forward-thinking modern radio station marketing tool, to get superior engagement with your listener base. Management can be as easy and straightforward, or intricate and detailed as you wish – and that’s just one part of the beauty in...
How to Stand Out!
In 2017 there are more radio stations now than ever. Streaming on the air, online and even from a bedroom at home, there’s so much to be learned and lots to be gained! The best way to stand out from the thousands of online channels and hundreds of national radio...
Radio Imaging Scripts: Sensational or sub-par?
In order to demonstrate the key differences in script impact for Radio Imaging, we’re going to guide you into a quick and easy experiment and exercise. All you need is radio access and a discerning ear… The Experiment Take a moment and scan a range of radio stations...
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