by ethan | Apr 6, 2018 | Marketing, Radio Production, Radio Programming
Radio commercials are one of the top forms of advertising for many local and larger scale businesses across the world. Radio ads are usually relatively short, comparatively cheap to run, and extremely effective when done right. Creating a radio commercial can be...
by ethan | Apr 4, 2018 | Radio Industry
One of the keys to a highly successful Radio Station is the ability to capitalize on fun, publicized social events (or create them yourself!). If your radio station ratings are lagging, check-out some of our Fast-Track Tips for an increased count of new and regular...
by ethan | Mar 24, 2018 | Radio Industry
Most radio industry consultants agree that there exists a fine but discernable line between devaluation and over-valuing your radio advertising services. But to strike a balance is crucial for real returns and profit, so how do you define radio advertising pricing and...
by ethan | Jan 24, 2018 | Radio Industry
“Television contracts the imagination and radio expands it.” Sir Terry Wogan What no-one seems to be able to accurately converse about (without feeling awkward), is that radio advertising is still viewed as the second class citizen, when it comes to media. However, a...
by ethan | Jan 16, 2018 | Radio Industry
Over the decades and ever since radio advertising was born, there have been huge audible shifts in advertisement construction and production. Now we are in an age of a more sophisticated terrain, where artists can enjoy the flexibility to extend their vocal talents,...