What Should I Think About When Writing A Targeted Radio Commercial?
Although visual advertising has become the ‘modern’ thing, radio advertising is still a very cost-effective marketing method for many small businesses. However, it’s extremely important to make sure that you write highly targeted radio commercials which are aimed at a specific group of people.
Targeted radio commercials come with a range of benefits. They allow you to make your business seem more appealing to people of certain ages or cultural backgrounds. They can be adapted for the likely listeners of specific radio stations, and they can be used to encourage certain people to contact your team.
Writing a targeted radio commercial can be hard, especially if you’ve never done it before. Make sure that you consider the following:
The stations you’re going to place your commercial on:
The first, and arguably the most important thing to think about when crafting a targeted radio commercial is the people who are going to be listening to it. Consider the following aspects of the radio stations you’re planning on advertising with:
- The likely age of the people listening to the stations.
- The likely interests/social grouping of the listeners.
- The demographic that the radio station itself targets.
Careful consideration of the radio station’s audience will allow you to create a high quality, highly targeted radio ad which should be both cost effective and productive.
Who you want to react to your commercial:
You also need to think carefully about the people who are going to be most likely to react to your radio commercials. This will depend on a range of factors, including things like the products or services that you’re trying to sell, the type of clients you’re trying to attract and the cost of your products or services.
Consider the following – you run a sports store that sells sporting gear and equipment. To maximise the effectiveness of your ads, you need to try and target the people who are most likely to buy the things you’re selling. Do this by aiming your ads at people who play sport, at parents who have children who play sport and at people who would like to take up a new sport.
One way that you could do this would be to schedule your ads to run during sporting coverage on your local radio station. Alternatively, schedule your ads during sports-related programs.
What sort of content you need your ad to contain:
When writing a targeted radio commercial, you need to make sure that you don’t sacrifice high quality content to target certain people. Your ad’s content always needs to be the main focus, and you need to try and build your targeting campaign around it. However, you also need to make sure that you choose your content carefully to make sure that it’s appealing to certain people.
Getting confused? Is so, then:
Consider using a professional to create your radio commercials:
If you don’t have experience creating radio commercials or a lot of experience in a similar field, then you should probably speak to a radio commercial expert. The team at LFM Audio has a range of experience creating extremely successful targeted commercials. Get in touch to find out more about our radio commercial creation services!