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How to keep the kids listening

How to keep the kids listening

by ethan | May 4, 2015 | Marketing, Radio Industry, Radio Programming

The often repeated idea that young people don’t listen to radio is a false one, they still do, but for shorter periods of time. This is due to the huge entertainment options available at an instant through smartphones, so our question has to be: In this multi-media...
The Persistent Power of Radio Commercials

The Persistent Power of Radio Commercials

by ethan | Apr 23, 2015 | Radio, Radio Industry, Radio Programming

Commercial radio has been on the air since the 1920’s and its advent was a turning point in the way we receive fast and accurate information. Since then many different broadcasting methods have been developed, notably via television & internet but still the power...
5 ways to make your stations radio imaging better

5 ways to make your stations radio imaging better

by ethan | Apr 16, 2015 | Marketing, Radio Industry, Radio Production

Great products can be ruined by poor packaging, big retail brands never rest on their laurels when designing wrappers and boxes as they know that’s the best way to catch the customers eye. When it comes to radio imaging, which is the packaging of a radio station, are...
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