by ethan | May 24, 2015 | Marketing, Radio, Radio Industry, Radio Programming
Got an idea for a promotion? Run it through the following checks to be sure you are creating a promo with winning power. Does it sound great on air? For every listener that calls in for a prize, there are thousands who won’t. Still, we must keep them engaged by making...
by ethan | Apr 23, 2015 | Radio, Radio Industry, Radio Programming
Commercial radio has been on the air since the 1920’s and its advent was a turning point in the way we receive fast and accurate information. Since then many different broadcasting methods have been developed, notably via television & internet but still the power...
by ethan | Apr 16, 2015 | Marketing, Radio Industry, Radio Production
Great products can be ruined by poor packaging, big retail brands never rest on their laurels when designing wrappers and boxes as they know that’s the best way to catch the customers eye. When it comes to radio imaging, which is the packaging of a radio station, are...
by ethan | Mar 20, 2015 | Radio Programming
You’re driving back home from work. The car’s radio is tuned to the classic hits station. You tap your fingers on the steering to the retro tunes as you drive along. When the traffic light turns red at a junction, you stop. At that precise moment the station plays...
by ethan | Mar 11, 2015 | Radio Industry, Radio Programming
The one thing most of us like to talk about is…well, ourselves. Considering that, radio announcers probably have the best job ever. They are encouraged to bring in their personality and flair to the microphone. This gives the show a distinct identity. So, how much...