by ethan | Apr 2, 2020 | Radio, Radio broadcasting, Radio Industry
A radio station’s slogan is a short sentence that should summarize the radio station. It briefly sets the mood, content, and style. Having a slogan like ‘Today’s Hit Music’, we can already guess what this radio station is all about and even what music they...
by ethan | Apr 6, 2018 | Marketing, Radio Production, Radio Programming
Radio commercials are one of the top forms of advertising for many local and larger scale businesses across the world. Radio ads are usually relatively short, comparatively cheap to run, and extremely effective when done right. Creating a radio commercial can be...
by ethan | Oct 26, 2016 | Radio Industry, Radio Programming
Rhetorical questions don’t seem like a very big deal. I mean, what’s the harm in asking a question? Well, if you’re in the public eye (or in this case, the public ear), they can be a big deal. Rhetorical questions – defined as questions that are asked which do not...
by ethan | Oct 14, 2016 | Radio, Radio Industry, Radio Programming
The future of radio, like anything, houses a ton of uncertainty. But that doesn’t mean aware and forward thinking managers can’t anticipate the skills needed to thrive in the future of the industry. With the increase of automated cars, instant podcasts and...
by ethan | Aug 30, 2016 | Marketing, Radio Industry, Radio Programming
Setting up an internet radio station is an exciting process, but nothing is more exhilarating than seeing your listenership and fan base numbers tick up. However getting the ball rolling and attracting new listeners is one of the toughest jobs in starting a station,...