by ethan | Apr 22, 2018 | Marketing, Radio, Radio Industry, Radio Production
Radio advertising is a relatively cheap and effective way of getting your business name out there. Most radio commercials are pretty easy to put together, only run for a short length of time, and can be played over and over without becoming too repetitive. If you are...
by ethan | Apr 22, 2017 | Radio Industry, Radio Production, Radio Programming
Podcasting Power We hear the term thrown about all time but just in case you’ve been too busy managing a radio station, here’s the unofficial ‘Podcasting for Dummies’ Guide and don’t worry, we won’t tell anyone you read it....
by ethan | Jun 28, 2015 | Radio, Radio Industry, Radio Production
Is your creative team throwing around phrases like ‘an acapella shotgun’ or ‘bumper slogan’? Does it all sound Greek to you? If you find yourself out of the loop when discussing the art of creating jingles, never fear, we have compiled a list of the more common jargon...
by ethan | Feb 3, 2015 | Radio, Radio Industry, Radio Production, Radio Programming
Sung Jingles are one of the most effective ways to strengthen your brand and help listeners recognize your station. The perfect way to transition from segment to segment, jingles are an important factor in creating a slick sounding, brand conscious station, but what...