by ethan | Mar 24, 2018 | Radio Industry
Most radio industry consultants agree that there exists a fine but discernable line between devaluation and over-valuing your radio advertising services. But to strike a balance is crucial for real returns and profit, so how do you define radio advertising pricing and...
by ethan | Jun 8, 2015 | Radio, Radio Industry, Radio Programming
Many people will tell you that they hate ads. Maybe you do yourself, even people in radio view commercial breaks as downtime that needs damage control, trying to presell content and promote ad-free hours. The trouble is that people don’t really hate ads – they just...