What Is Radio Imaging And Why Should You Use It?
Radio imaging is the short branded audio that makes a station recognisable between songs, shows, promos and breaks. It can be a voiceover, sweeper, station ID, sonic logo, sung jingle, stinger, show opener or a produced transition. The job is simple: help listeners...
5 Reasons Why Sung Jingles Are A Must In Your Radio Ad
Radio advertising is a relatively cheap and effective way of getting your business name out there. Most radio commercials are pretty easy to put together, only run for a short length of time, and can be played over and over without becoming too repetitive. If you are...
How to get the most out of your phone in segments.
Phone in segments can make great radio, but a lot of the time for an unprepared presenter call-ins produce some awkward and stilted audio. Despite this, those in radio know that phone ins are still an amazing way to connect with listeners so how do we make the most of...
Why you should be using a voice processor
Ever wonder why you can’t find announcers with the same rich and vibrant voices as bigger stations? Its not because they are able to afford better talent or just have better luck, it’s likely because they have discovered and utilized the outstanding sound that comes...
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