by ethan | Oct 5, 2016 | Radio, Radio Industry, Radio Programming
Podcasting has completely changed the radio scene. Popularity and listeners have more than doubled in the past five years and the trend does not seem to be slowing down. So what better way to increase your market than to incorporate podcasts into your scheme. Let’s...
by ethan | Sep 6, 2016 | Radio, Radio Industry, Radio Programming
Kids today. What with their Pokemon Go, and before that Angry Birds, before that Candy Crush, and before that…. Wait, I’m sensing a pattern here. It seems that today people are a fickle bunch. It only takes looking at the ever-rolling wave of fad after fad that...
by ethan | Aug 30, 2016 | Marketing, Radio Industry, Radio Programming
Setting up an internet radio station is an exciting process, but nothing is more exhilarating than seeing your listenership and fan base numbers tick up. However getting the ball rolling and attracting new listeners is one of the toughest jobs in starting a station,...
by ethan | Aug 9, 2016 | Marketing, Radio, Radio Industry, Radio Programming
Got a great idea for content? Excellent! But before you dust your hands off this task remember that finding a great topic is only twenty percent of the job. Finding methods to present the topic in a way that will engage a large portion of your listeners is in another...
by ethan | Jul 8, 2016 | Radio, Radio Industry, Radio Production, Radio Programming
Phone in segments can make great radio, but a lot of the time for an unprepared presenter call-ins produce some awkward and stilted audio. Despite this, those in radio know that phone ins are still an amazing way to connect with listeners so how do we make the most of...
by ethan | Jun 27, 2016 | Marketing, Radio Industry, Radio Programming
Great program directors know that to create well attuned, effective radio that listeners and advertisers respond to, that research is key. Unfortunately many producers fail to see the inherent value in extensive research and don’t allocate a significant enough...