by ethan | Jul 8, 2016 | Radio, Radio Industry, Radio Production, Radio Programming
Phone in segments can make great radio, but a lot of the time for an unprepared presenter call-ins produce some awkward and stilted audio. Despite this, those in radio know that phone ins are still an amazing way to connect with listeners so how do we make the most of...
by ethan | Jan 4, 2016 | Radio Industry, Radio Production
Rules and boundaries are great things that can keep people and plans on track. However if you are a radio producer you may need to disregard or play with the rules in order to create great radio. Always remember that it’s better to take a risk than sit and stagnate....
by ethan | Sep 6, 2015 | Marketing, Radio, Radio Industry, Radio Production
It’s too common for businesses to be dazzled by a flashy campaign or a cool effect when looking for new marketing ideas, without any consideration as to how it actually promotes the company. Sure it sounds modern, or on trend, or elegant, but does it say anything at...
by ethan | Aug 22, 2015 | Marketing, Radio, Radio Industry, Radio Production, Radio Programming
Radio commercials have changed, our listeners are now in a time where personal, emotive ad writing will win out over loud, cheesy, typically ‘radio’ productions. People no longer want to be spoken AT, they want to be spoken to in a natural yet informative and friendly...
by ethan | Jun 28, 2015 | Radio, Radio Industry, Radio Production
Is your creative team throwing around phrases like ‘an acapella shotgun’ or ‘bumper slogan’? Does it all sound Greek to you? If you find yourself out of the loop when discussing the art of creating jingles, never fear, we have compiled a list of the more common jargon...
by ethan | Apr 16, 2015 | Marketing, Radio Industry, Radio Production
Great products can be ruined by poor packaging, big retail brands never rest on their laurels when designing wrappers and boxes as they know that’s the best way to catch the customers eye. When it comes to radio imaging, which is the packaging of a radio station, are...