by ethan | Sep 2, 2016 | Marketing, Radio Industry
No matter what your thoughts or feelings are about self-driving cars it seems the future is now, whether we are ready or not! In fact some experts predict autonomous cars outnumbering user driven cars in less than 4 years, and that could mean a big change to how...
by ethan | Aug 30, 2016 | Marketing, Radio Industry, Radio Programming
Setting up an internet radio station is an exciting process, but nothing is more exhilarating than seeing your listenership and fan base numbers tick up. However getting the ball rolling and attracting new listeners is one of the toughest jobs in starting a station,...
by ethan | Aug 22, 2016 | Marketing, Radio, Radio Industry
It has been many years since scientists discovered the difference between the brains left and right hemispheres and the role they play in how we think and act. The left brain loves facts, lists and makes use of logic and rationality, while the right brain deals with...
by ethan | Aug 9, 2016 | Marketing, Radio, Radio Industry, Radio Programming
Got a great idea for content? Excellent! But before you dust your hands off this task remember that finding a great topic is only twenty percent of the job. Finding methods to present the topic in a way that will engage a large portion of your listeners is in another...
by ethan | Aug 2, 2016 | Marketing, Radio, Radio Industry, Radio Production
While most people curse a little when a catchy repetitive jingle gets stuck in their head, only few stop to think about the reason it stuck there. The truth is that advertisers spend a lot of time and often pay big bucks hiring firms to craft a repetitive combination...
by ethan | Jun 27, 2016 | Marketing, Radio Industry, Radio Programming
Great program directors know that to create well attuned, effective radio that listeners and advertisers respond to, that research is key. Unfortunately many producers fail to see the inherent value in extensive research and don’t allocate a significant enough...