In radio advertising – think right!
It has been many years since scientists discovered the difference between the brains left and right hemispheres and…
Want to catch higher ratings using content?
Got a great idea for content? Excellent! But before you dust your hands off this task remember that…
Why jingles use repetition
How to get the most out of your phone in segments.
Radio Research Rules
Great program directors know that to create well attuned, effective radio that listeners and advertisers respond to, that…
Radio When Musical Icons Pass Away
Sometimes there comes events in that transpond format and style, times when a radio producer has to think…
What is a radio station format?
Radio has changed immensely since its beginning. It is very rare to find a radio station in recent…
A no cost guide to turning your voiceover from ‘Whatever’ to ‘Winning!’
Many people underestimate the challenges of recording voice over spots, usually settling for substandard voiceover thinking it ‘will…
Why you should be using a voice processor
Ever wonder why you can’t find announcers with the same rich and vibrant voices as bigger stations? Its…