How to keep the kids listening
The often repeated idea that young people don’t listen to radio is a false one, they still do,…
The Persistent Power of Radio Commercials
Commercial radio has been on the air since the 1920’s and its advent was a turning point in…
5 ways to make your stations radio imaging better
Great products can be ruined by poor packaging, big retail brands never rest on their laurels when designing…
The 10 best ways to get the most out of your radio programming
There are so many different things to do as a program director. Running back and forth between events,…
Maximize The Market By Tracking The Audience
Working for a radio station can be a bit like working in a closed box. Team meetings and…
Eliminate Déjà vu Content
You’re driving back home from work. The car’s radio is tuned to the classic hits station. You tap…
How Much ‘ME’ Should Radio Announcers Bring to the Microphone
The one thing most of us like to talk about is…well, ourselves. Considering that, radio announcers probably have…
Movies Have A Standard Release Day, Why Not Music?
Hundreds of moviegoers line up outside multiplexes and cinema theatres on a Thursday to catch the latest release.…
Local Bands, Forget Commercial Radio
You are a local band. You have sweated, bled, and cried your throat out to record songs. You…