by ethan | Apr 2, 2020 | Radio, Radio broadcasting, Radio Industry
A radio station’s slogan is a short sentence that should summarize the radio station. It briefly sets the mood, content, and style. Having a slogan like ‘Today’s Hit Music’, we can already guess what this radio station is all about and even what music they...
by ethan | Mar 31, 2020 | Marketing, Radio Industry
Many people today believe that radio advertising is old and out-dated. It’s been said that radio adverts are ‘irrelevant’, but the truth is that the radio industry and listener base remains substantial and continues to grow with technology. Why Does It Work? If your...
by ethan | Mar 17, 2020 | Radio broadcasting, Radio Programming
Radio Programming involves doing the exact opposite to traditional advice given to most professions. For once in an occupation, it’s not about being ‘consistent’; in fact it’s about shaking things up and keeping things interesting and engaging for your listeners....
by ethan | Mar 1, 2020 | Marketing, Radio Industry
To be a lone wolf on-air is not a good idea. You would have a hard time gaining listeners for your podcasts or radio station. With advertisements only, it is hardly possible to get a lot of fans who would stay with you all the way. So, why not to ask somebody else for...
by ethan | Jan 24, 2020 | Radio, Radio Industry
Getting a License: First Thing to Consider If you have in mind launching a radio broadcasting channel, you probably think of the licensing. However, you should mull over the content you are going to broadcast to get if you need it. If you are going to play music and...