by ethan | Feb 10, 2015 | Radio, Radio Industry, Radio Programming
There are a million and more radio stations on air, online, vying to get a dedicated set of listeners. Most of the stations have figured out how to achieve the primary target: Create a unique listening experience for the people who tune in, which will differentiate...
by ethan | Feb 3, 2015 | Radio, Radio Industry, Radio Production, Radio Programming
Sung Jingles are one of the most effective ways to strengthen your brand and help listeners recognize your station. The perfect way to transition from segment to segment, jingles are an important factor in creating a slick sounding, brand conscious station, but what...
by ethan | Jan 26, 2015 | Radio Production, Radio Programming
If the thought of writing radio imaging scripts makes you nervous, don’t worry. It’s not as hard as you think. Just remember, the simpler, the better. You don’t need to try to squeeze in a bunch of information. Just one clear message is all you need....
by ethan | Jan 17, 2015 | Radio, Radio Industry, Radio Programming
Any person who has been involved with radio for an extended period of time knows that there are a few cardinal rules on how to present on the radio, but just in case you are new to the business, or simply need to brush up on your skills, read on for the absolute top...
by ethan | Jan 11, 2015 | Radio, Radio Industry, Radio Production, Radio Programming
If it isn’t broken, then it doesn’t need fixing right? Not when it comes to radio imaging! Beware the pitfalls of radio imaging burn out, common for stations where the radio program director has invested a lot of time and love into a set of radio imaging and is...